Popular Nollywood actress Nkechi Blessing Sunday has once again found herself at the centre of public conversation, this time addressing those she claims are harbouring animosity toward her. In a heartfelt and candid video, the actress responded directly to critics and explained the wider impact the negativity is having—not just on her personally, but on the brands she partners with.
In the emotional clip, Nkechi revealed she had recently showcased her partner, but it was the backlash from alleged haters that drew her to speak out. She detailed how this persistent negativity is reportedly affecting businesses she represents in her role as a brand influencer, which remains her primary source of income.
According to Nkechi, a client had sent her a voice message—a moment she played within her video—to illustrate the kind of distress her business associates experience. She alleged that someone went as far as calling her client to warn that collaborating with Nkechi was harming their business, particularly because she had promoted a brand dealing in personal care products.
Nkechi went further to reveal that her client eventually lost her social media page, a situation she attributes to the barrage of negative reviews triggered by her own association with the brand. This has raised concerns in Nigeria’s influencer economy, where the reputation of a public figure can significantly impact the fortunes of small businesses relying on them for digital marketing.
Source: Instagram
Addressing Public Scrutiny and the Realities of Influencer Life
In the caption accompanying her candid post on Instagram, Nkechi reminded followers that, despite her celebrity status, she is human with real emotions. She openly lamented the overwhelming amount of hostility she faces online, expressing concern for its adverse effect on her livelihood.
As someone who parted ways with her previous partner a few months back, Nkechi emphasized that her primary means of earning a living is through advertising brands on social media. She was clear to distance herself from unverified claims about her source of income, stating unequivocally that she does not engage in unsavoury activities to make ends meet. According to Nkechi, every naira she earns comes from years of building her reputation as a digital influencer—even before the term became fashionable in Nigeria and across West Africa.
For those interested in her firsthand account, Nkechi shared her video statement and further context on her social media, which viewers can see here: Instagram Reel.
Influencer Backlash: Growing Pains in Nigeria’s Digital Economy
The fallout Nkechi describes is not unique to her. Nigeria’s influencer community has, in recent years, found itself increasingly exposed to both the positives of widespread reach and the negatives of amplified criticism. As local brands depend more on celebrities to help promote their goods and services, the risk to both influencer and client grows when public sentiment turns hostile.
Experts like Lagos-based digital marketing analyst, Toyin Adewale, note that “influencers and brands are now so intertwined that one bad episode or targeted backlash can damage a business’s image overnight, especially if that business is still small or growing.” This type of online pressure, particularly in countries with high levels of social media usage such as Nigeria and Ghana, adds a layer of vulnerability to both influencers and entrepreneurs.
Industry observers also point out that, as the Nigerian digital space becomes more robust, transparency and resilience have become key for continued growth. Many are calling for more support mechanisms to protect not only business owners but also the influencers who are part of the marketing ecosystem.
Nigerian and West African Community Reactions
Nkechi’s openness has attracted a mix of support and concern from her followers and the general public. Across social platforms, many users rallied to encourage her, expressing empathy for the challenges celebrities face in the digital age. Some even shared their own positive experiences working with her, reinforcing her professionalism and dedication.
Nigerians are known for their passion and vocal support—or criticism—when it comes to public figures. In the wake of Nkechi’s video, community members from various backgrounds came forward to share kind words and prayers for the continued growth of her personal brand. Several fans who have worked with her in a professional capacity vouched for her integrity and commitment.
Here are a few selected reactions from her audience:
@milang94_ reacted:
“Mama nor let dem see your tears o,pray to God to pay dem back. Watch as brands will rush you now(mark this words).This will be an open door for more blessings.”
@iyvaaccessories.ng shared:
“Nkechi! Of all the people this brand has worked with, you have been the best! Girl you do things! God is with you! Ma worry.”
@fugar_gal commented:
“You have a pure heart!!! standing with and blessing total strangers, Ive watched you grow! you show the process!! that’s i love you!!! stay focused NK! it’s ok to reminisce, drop a tear but in all, get up and move.”
@tontolet wrote:
“Sad people, don’t let them see your tears. Go on your knees and ask the earth to pay them.”
@obaksolo shared:
“That’s the Price of being Successful and when you don’t do Associations. You are destined for greatness always keep that in your mind.”
Compassion within the Celebrity Circle: A Look at Xxssive’s Kindness
Meanwhile, Nkechi’s story is not just about adversity but also about kindness and the positive influence celebrities can have. In a separate incident earlier reported, her partner, Xxssive, demonstrated compassion by reaching out to a family facing significant health and financial struggles. The family’s challenges, centred around a member battling sickle cell anaemia and debts, caught Xxssive’s attention.
Through a video shared on his social media pages, Xxssive was seen visiting the family, offering support, and delivering good news that brought hope during a difficult time. His charitable act was met with widespread appreciation from fans across Nigeria, who not only celebrated his kindness but also offered prayers for continued success and strength.
Understanding the Influence of Social Media in Nigerian Celebrity Culture
The stories of Nkechi Blessing Sunday and Xxssive highlight a recurring theme in the world of African entertainment: the power and peril of social media. While digital platforms provide new economic opportunities for influencers, actors, and business owners alike, they also expose these figures to heightened scrutiny and sometimes unfounded public backlash.
Across Nigeria and increasingly in Ghana and other West African nations, influencer marketing has become a reliable avenue for brand growth. However, as digital marketing expert Chidi Nwosu (based in Abuja) explains, “brands must weigh both the benefits and risks that come with associating with public figures.” Stakeholders in the entertainment and business sectors are calling for more structured policies and support groups that can help both influencers and brands withstand online storms.
Social media’s impact on livelihoods and reputations makes it imperative for influencers to build strong, authentic relationships with followers and clients. For fans, it is a reminder of the importance of empathy and responsible online behaviour.
Looking Ahead: Building a Supportive Creative Economy
As the digital economy continues to evolve in Nigeria and the wider African region, conversations like Nkechi’s are crucial in highlighting the complex realities behind the glamorous front of celebrity life. Greater awareness can inspire improved support systems, transparency, and collaboration—ensuring everyone in the ecosystem, from small business owners to A-list influencers, can thrive sustainably and safely.
What do you think about the challenges faced by public figures and their business partners in the age of social media? Should there be more protection for those earning a living online? Drop your thoughts in the comments…and don’t forget to follow us for the latest updates on Nollywood, entertainment, and trending issues across Africa.
