Red Bull BMX sensation Murray Loubser is constantly redefining what’s possible on two wheels. To honour World BMX Day, Loubser has joined forces with renowned visual storyteller Fhatuwani Mukheli for a groundbreaking project: a bespoke BMX frame that’s a true fusion of art, culture, and individuality.
A trailblazer in African BMX street riding, Loubser is celebrated for his fluid style, technical prowess, and eye-catching videos. Mukheli, an acclaimed Soweto-based multidisciplinary artist whose work reaches a global audience, brings a fresh dimension to this collaboration. This isn’t just a custom bike—it’s a narrative in motion, crafted by two visionaries from different worlds.
This unique BMX frame boasts meticulously hand-applied details, intricate layers, and one-of-a-kind visuals inspired by the personal paths of both creators. The paint and textures capture themes of heritage, endurance, and transformation—turning the frame into a rolling work of art.
But this frame isn’t just about jaw-dropping visuals. By blending athletic gear with meaningful design, it transcends the typical ride—merging performance and personal story into a truly striking creation. Built with intention, designed to stand out.
Loubser’s story began in the coastal community of Gansbaai, where homemade ramps fueled his early passion. Now, his signature style is showcased on urban landscapes from Europe to the States, inspiring riders worldwide.
Mukheli, co-founder of the visual collective I See A Different You, brought his perspective as a chronicler of urban life. His upbringing, steeped in street culture, lends soul and emotion to the project, infusing each detail with meaning.
This partnership goes beyond the physical frame—it signals a shift in BMX, where authentic local stories, artistry, and action collide. It’s fearless, innovative, and speaks directly to the heart of the streets.
Watch the Full Story Unfold
Dive into the behind-the-scenes journey as Loubser and Mukheli weave together speed, creativity, and heritage—resulting in a BMX frame unlike any other.
