Viatris, a leading global healthcare organization, has rolled out its EmpowerED for Life campaign across several major African nations.
This new initiative seeks to increase awareness about Erectile Dysfunction (ED), challenge the stigma often associated with men’s health issues, and encourage men to pursue safe, professional medical guidance.
ED is frequently an early warning sign of broader health conditions such as diabetes, cardiovascular disease, hypertension, obesity, depression, and anxiety. As such, it serves as an important marker for overall well-being.
The World Health Organization reports that ED is a widespread health concern, affecting about 15% of men each year.
According to WHO estimates, more than 150 million men worldwide were living with ED in 1995, and projections suggest this number will climb to 320 million by 2025.
Through EmpowerED for Life, Viatris is working to transform the discussion around ED, moving it from one of shame to one of support. The campaign emphasizes open communication, factual information, early diagnosis, and access to effective treatment.
During the campaign launch, which took place at a high-profile pan-African webinar, Arvind Kanda—Viatris’ Head of India & Access Markets (covering ARVs, India, South Africa, and Sub-Saharan Africa)—highlighted that stigma prevents many men from getting the care they need.
Kanda explained that EmpowerED for Life will be implemented in Nigeria, Kenya, Ghana, Senegal, Côte d’Ivoire, and South Africa.
The campaign will leverage a multi-channel approach, utilizing digital platforms, outreach in local communities, educational initiatives for healthcare professionals, and partnerships with clinics and hospitals to reach men and their partners, no matter where they live.
“The stigma surrounding erectile dysfunction keeps too many men from receiving proper medical care,” said Kanda. “With EmpowerED for Life, our goal is not only to raise awareness but also to foster empathy, advocate for evidence-based care, and make open conversations about men’s health more common.”
He added, “Our mission at Viatris is to help people live healthier lives at every age. That means equipping men across Africa with the knowledge and healthcare resources they need to thrive.”
Kanda also drew attention to the dangers of unregulated ED treatments, which are widespread and can pose serious health risks.
“If we work together, we can ensure that no man suffers silently. Let’s build a healthier future for men throughout Africa,” he concluded.
Dr. Nnabugwu Ifeanyi, Associate Professor of Surgery at the College of Medicine, University of Nigeria, Ituku-Ozalla Campus, also lent his support, noting that ED often reflects underlying health challenges.
“ED is more than just a sexual health issue; it can signal deeper medical problems and has significant effects on a man’s self-image, relationships, and quality of life,” he said.
“Unfortunately, myths, cultural taboos, and a scarcity of specialized care in many African communities mean that too many men go undiagnosed and untreated. Initiatives like EmpowerED for Life are essential for breaking down these barriers and encouraging men to seek help.”
As a growing concern in public health, ED often signals underlying conditions such as diabetes, heart disease, high blood pressure, obesity, depression, and anxiety.
Research published in the British Journal of Urology International predicts ED will impact 322 million men globally by 2025, with African countries facing pronounced challenges.
For instance, a 2016 study in the Pan African Medical Journal reported ED rates between 43.8% to 58.9% in Nigerian communities, with even higher rates—41.5% to 65.8%—among patients with chronic illnesses in hospitals.
In Ghana, figures from a 2010 study (International Journal of Impotence Research) indicate that around 65.9% of men, including many young men, are affected by ED. Even more concerning is the estimate that 85% of men living with ED across Africa do not seek any form of treatment.
