Ozonna Soludo, son of Anambra State governor Charles Soludo and a rising alternative singer, has once again stirred conversation across social media by taking on the trending ‘What’s in your bag?’ challenge. Nigerians and West Africans alike have been quick to react as Ozonna showcases his lifestyle and personality through this candid online trend.
In his latest social media update, Ozonna, already known for his expressive style—such as when he recently posted a TikTok video dancing to Ayra Starr’s “Hot Body”—decided to empty his designer Balenciaga City bag for his followers. The challenge, popular with celebrities and influencers, gives audiences a sneak peek into the essentials that people carry with them daily.
From the video, viewers saw that Ozonna’s bag contained practical everyday items including an umbrella, house keys, lip balm, perfumes, a card holder, and more. In the process, he revealed the significance of each item, explaining how these seemingly ordinary objects fit into his lifestyle. The act gave fans more than just a look at luxury brands; it emphasized the importance of function and sentiment in a world often dominated by appearances.
Understanding the ‘What’s in Your Bag?’ Trend
The ‘What’s in your bag?’ challenge is much more than celebrity voyeurism—it’s a social media phenomenon that invites people from all walks of life to reveal the contents of their bags. By laying out personal items in front of a camera, participants offer glimpses into their habits, priorities, and sometimes, their personalities.
Participants typically pour out their bags and explain why they carry each object. Some bag reveals are practical, featuring items like hand sanitizers or earphones, while others spotlight sentimental keepsakes or quirky collections. The viral appeal lies in the diversity of what people consider “essential”—a reminder that we are all defined by the small things we hold dear.
This trend has drawn in everyone from everyday people to high-profile figures. In Nigeria and across Africa, it’s particularly interesting when public personalities like Ozonna take part, as it blurs the line between celebrity and the everyday, allowing fans to see a more human side of people they usually view through a lens of status or affluence.
Meanwhile, there have been reports highlighting Ozonna’s openness about his personal journey. Despite his privileged background as the son of a state governor and former Central Bank of Nigeria governor, Ozonna revealed in an earlier interview that he worked odd jobs overseas to support his music dreams—a narrative that’s resonated with many young Africans grinding for their goals, regardless of family status.
Credit: ozonna.
Source: Instagram
In his own words, Ozonna described how he took on several menial jobs in London to keep his passion for music alive, showing that not every privileged child rests on inheritance or high family standing. His story has become a touchpoint for conversations about persistence, privilege, and the willingness to hustle.
To see the moment Ozonna joined the trending challenge, follow his Instagram:
https://www.instagram.com/ozonna_/
. His bag reveal video sparked immediate buzz and inspired many to reflect on their own life necessities.
How Nigerians and West Africans Reacted
As expected, Ozonna’s latest challenge attracted a slew of comments and mixed opinions. Here’s a snapshot of real reactions from Nigerians and other Africans online:
don_scatter said:
“No sanitary pad?”
myspumante said:
“The most important if you are on the road, i believe is your house keys, your bank and credit cards and some money.”
fran.kly9080 said:
“What about your sanitary pad?Ozonna keep disgracing ndi Anambra.”
ec_nnabueyi said:
“What is the tissue doing in your bag as a man what are you doing with all this your shame is shaming me.”
mercy_nduanya said:
“The items reveal so much about you, @ozonna_ . You are a very detailed and organised person. You seem to love nature and its gifts. Beautiful! I love the perfume part, too.”
empress_electronics_ commented:
“We have donated u to imo people imo people please come and take your child.”
happinessernest3 said:
“On top wetin stranger talk,you dey open bag for them. But wetin umbrella dey do for your bag.”
jonny137866 said:
“Can you imagine if I’m the one dressing like this your father will arrest me without asking question having a woman handbag is not our culture.”
In addition to the bag challenge, a clip emerged showing Ozonna and his father doing the Big Flex dance challenge together, further bridging the gap between the younger and older generations, and giving fans a rare father-son moment in the spotlight.
Family Ties and Political Differences
Beyond entertainment, Ozonna has occasionally stepped into the broader political discourse. Notably, there was widespread attention in Nigeria when Anambra governor Charles Soludo dismissed Peter Obi’s chances in the 2023 presidential race—an opinion that became a viral talking point nationally and even sparked debate among political observers.
Governor Soludo wrote a lengthy article mapping out his views on why he believed Obi wouldn’t clinch the country’s highest office. Yet, Ozonna publicly distanced himself from his father’s critique, openly stating that he regarded Peter Obi as the best candidate in the election. His stand illustrated how public figures—even within the same family—might diverge on political loyalties and ideas. Such differences reflect the diversity of opinion and the spirit of free political expression vital for democracy in Nigeria and across Africa.
This willingness to go against the grain, whether in politics or lifestyle, is part of what keeps audiences coming back to Ozonna’s social platforms. He has leveraged both his family background and his own experiences abroad to shape a unique persona—one that resonates with youths and creatives striving to define themselves beyond the shadow of their parents.
The Broader Conversation: What’s in Your Bag—and Your Story?
Ozonna’s take on the ‘What’s in your bag?’ trend goes beyond viral curiosity. It opens up important conversations about authenticity, youth culture, and the everyday realities behind the public façade. Whether you’re in Lagos, Accra, London, or anywhere across Africa, the challenge is a reminder that the small things we carry can reveal big truths about who we are and what matters most.
With celebrities, politicians’ children, and ordinary Nigerians jumping on trends like this, there’s a growing appetite for content that is not just about luxury but also about relatability and realness. Ozonna’s story—mixing privilege with personal hustle, and family legacy with independence—strikes a chord in a region where young people are constantly navigating identity, ambition, and societal expectations.
How do you see these social trends shaping conversations among Nigerian and African youths? What would be in your own bag if you revealed it today—and what would those items say about you? Share your thoughts and experiences, and stay engaged as we continue to spotlight the people, trends, and voices making waves locally and globally.
Join the Conversation! What’s the one item you never leave home without? Or have you done the ‘What’s in your bag?’ challenge—online or offline? Drop a comment below and tell us which Nigerian or African personality you’d love to see try this trend.
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